Rafa Nadal in Puerto Rico

Plus Sports supported and managed the development of a landmark international sports project that enabled Rafa Nadal to compete in Puerto Rico for the first time in his career, through the organization of a high-profile exhibition event. The initiative represented a significant milestone both for the local sports ecosystem and for Puerto Rico’s positioning as a host destination for elite international sporting events.

The project was executed as part of Plus Sports’ broader activity in sports marketing, event management, and international activations, connecting world-class athletes with new markets and audiences. Plus Sports contributed to the strategic planning, coordination, and delivery of the event, ensuring alignment between sporting excellence, brand value, and destination impact.

This initiative reflected Plus Sports’ ability to operate on a global scale, facilitating access to top-tier athletes and designing projects that go beyond competition, integrating entertainment, brand activation, and international visibility. The event marked Rafa Nadal’s first appearance in Puerto Rico, generating strong media attention and reinforcing the island’s appeal as an emerging venue for premium sports experiences.

The collaboration was developed on a project-specific basis, focused on the successful execution of this unique event, and did not involve the ongoing representation or management of the athlete’s professional career. This approach is consistent with Plus Sports’ positioning as an agency specialized in bespoke, high-impact sports projects, tailored to specific objectives, markets, and stakeholders.

Through initiatives such as this, Plus Sports continues to strengthen its track record in delivering international sports events, supporting destinations, brands, and rights holders in creating meaningful connections with global sports audiences.