The game between Valencia CF and FC Barcelona worked as buzz for a nice brand content action
We received from BLU PRODUCTS the order to create and develop a sales point engagement action using their sponsoring with Valencia CF and the match between Valencia CF and FC Barcelona.
Blu Products is a North American Smartphones manufacture corporation, bringing to the market a great product with affordable price. With an strong market position in America, it was an unknown brand in Europe looking with Valencia CF Sponsorship a global awareness specially in Europe.
The goal of the action was clear, bring a first push demand in the sales chain, recently launched without disturb the day by day of the shop. To achieve thus we used the Valencia CF mega-store based in Valencia main square, pure downtown. A sales point with a considerable purchase traffic form Valencia CF fans and city visitors.
To do that we design a simple engagement mechanic; we announce thought the brand social media the first purchase of a BLU PRODUCTS device in a concrete hour will win two tickets between Valencia CF and FC Barcelona to be held that same weekend.
To announce the promotion we used the social media of the brand in Spain, including Facebook, Instagram and Twitter with an accumulated audience of 11.000 followers and bring a short time for the “call to action”, the searched goal with this was to reward the biggest fans of the brand.
To increase the effect in the sales point we shared the action in two days rising the expectation effect between the brand followers and bringing video content in the social media.
The action had a great success in product sales and the purchase traffic to the sales point. The store stock of some reference was sold out and the attendance to the sales point rise a 30%, achieving a great recognition for Valencia CF Mega Store as sales point of BLU PRODUCTS in the city.